Done-For-You Client Reactivation

Your lapsed clients
are ready to
come back

Most service businesses have 300–800 clients sitting in their database doing nothing. We bring them back every month with automated, trackable SMS campaigns. You see every redemption. We handle everything.

Avg recovered / month
$2,840
From one reactivation campaign
Typical claim rate
9–14%
Of lapsed client list
Setup time for you
Zero
We handle the whole thing
The Problem

Most businesses have
200–800 lapsed clients
doing nothing right now

Most
Lapsed clients left due to inattention — not dissatisfaction. They liked you. Life just got in the way.
Far less
Costly to reactivate a lapsed client vs acquire a new one — commonly cited as 5× or more in retention research
3–5%
Typical reactivation rate with a trackable, personalized offer in the first month
$0
What most businesses currently earn from their lapsed list each month

They didn't leave because they were unhappy. They just never heard from you again.

Every service business accumulates a list of customers who visited, had a good experience, and then quietly drifted away. Not to a competitor. Not because of a bad review. Just because nothing pulled them back.

That list is your most valuable untapped asset. These people already trust you. They've already given you their money once. They just need a reason — and a reminder — to come back.

"We sent our first campaign to 340 lapsed clients and had 31 bookings within two weeks."
How It Works

Eight steps. Zero work
on your end.

You provide your client list. We handle everything from voucher creation to monthly reporting. Your only job is to welcome the returning customers.

01

You Export Your List

Takes under 2 minutes from Square, Vagaro, Mindbody, or any booking software. We show you exactly how.

02

We Clean & Upload

Your list is normalized, duplicates removed, and bad numbers flagged before anything sends.

03

We Build Your Voucher

Branded offer, expiry date, and a trackable claim page with QR code — done for you, every month.

04

We Write the SMS

Personalized by first name, under 160 characters, with your offer and a direct booking link.

05

Campaign Launches

Sent to your lapsed list on a fixed monthly schedule. Consistent. Automatic. Reliable.

06

Platform Tracks Everything

Every click, claim, and redemption is logged automatically. Real data, not guesswork.

07

We Pull Your Report

Five numbers: vouchers sent, claimed, redeemed, revenue recovered, and your return on the fee.

08

Repeat Every Month

Fresh offer, updated list, new campaign. Your lapsed clients keep getting reasons to come back.

Pricing

Simple pricing.
Serious returns.

One flat monthly fee covers your entire done-for-you reactivation system — campaign, tracking, and reporting every month. No tiers. No surprises.

Industries We Serve

Built for service businesses
with repeat clients

If your business serves the same customers more than once and you have their contact information, we can reactivate your lapsed clients.

✂️
Hair Salons
60–120 day lapse
💉
Med Spas
90-day treatment lapse
🎨
PMU / Microblading
Annual touch-up
🚗
Auto Detailing
Warranty maintenance
💎
Jewelry Stores
Cleaning / anniversary
🦷
Dental Practices
18-month inactive
💪
Gyms / Fitness
Cancellation / ghost
🥋
Martial Arts
45-day no class
🩰
Dance Studios
Post-recital drop-off
🔧
Auto Repair
Declined service
👁️
Optometry
25-month exam gap
🐾
Pet Grooming
60-day appointment gap
💅
Nail / Lash Studios
30–45 day fill lapse
🏊
Swim Schools
Summer re-enrollment
🎵
Music Schools
Summer pause
The Math

One reactivation
covers your entire fee

Sample ROI — Hair Salon

Lapsed clients on list400
Average claim rate11%
Clients who book28
Average ticket$95
Gross revenue recovered$2,660
Monthly fee$497
Return on investment
5.4×
$2,660 recovered on a $497 investment

The clients are already there. The revenue is already yours.

Every month you go without a reactivation system, your lapsed client list gets colder. These aren't strangers. They already trust you. They've already paid you before.

The average service business reactivates 3–5% of its lapsed list in the first month alone. For most businesses, that means the campaign pays for itself within the first two weeks.

And because the same clients are on the list every month, the campaign compounds over time — each month reaches people who didn't respond the month before, at different moments in their lives when the timing is finally right.

Start the 2-Minute Intake →
Questions

Common questions

What do I actually have to do? +
Very little. Once a month you export your client list from your booking software — takes under 2 minutes — and upload it via our simple intake form. We handle everything else: cleaning the list, building the voucher, writing the SMS, launching the campaign, tracking redemptions, and sending you the report.
What booking software does this work with? +
Any software that can export a CSV — which is essentially all of them. We work with Square, Vagaro, Mindbody, Boulevard, GlossGenius, Fresha, Jackrabbit, iClassPro, and dozens more. If you can export a client list, we can work with it.
How much do clients need to discount to make this work? +
The discount is entirely up to you and should be meaningful but not margin-destroying. A $50 credit on a $150 service works well for salons. A $75 credit on a $400 treatment works for med spas. The offer needs to create urgency — not give the service away. We help you find the right number for your average ticket during onboarding.
I tried email marketing before and it didn't work. How is this different? +
Email marketing is broadcasting — you send the same message to everyone and hope something sticks. SMS reactivation is targeted: it goes only to people who already know you, already paid you, and are identified as lapsed by specific date criteria. SMS also has a 98% open rate vs roughly 20% for email. The offer is personal, the timing is specific, and the link takes them directly to booking — not a newsletter they scroll past.
Can't I just do this myself and save the money? +
You could. You'd need to export and clean your list monthly, set up an SMS platform, write the campaign copy, build a trackable voucher with a claim page, launch the campaign, monitor redemptions, and compile a report — every month, consistently, without missing a cycle. Most business owners start strong and stop after two months because they're running a business. We do this as our only job, for dozens of clients, every single month without interruption. The fee pays for itself with one or two returning clients — and your time is worth more than that.
Is SMS marketing legal? What about opt-outs? +
Yes, with proper compliance. Every campaign includes automatic TCPA-compliant opt-out language (Reply STOP). We also cross-check lists against Do Not Contact records before sending. For healthcare-adjacent niches (audiology, functional medicine), we use wellness-safe copy that never references specific conditions or treatments.
How quickly will I see results? +
Most clients see their first redemptions within 48–72 hours of the campaign launching. The first month is typically the strongest as it reaches the warmest part of the lapsed list. Results compound over time as the same people receive different offers at different moments when the timing is finally right for them.
What if clients just take the discount and never come back again? +
A client who was completely gone and comes back once — even at a discount — is net positive. You've recovered revenue you had already written off. But the data consistently shows something better: customers who are reactivated through a personal, well-timed offer are more likely to re-establish a regular pattern than one-time deal-seekers. The offer gets them back in the door. Your service keeps them. We also structure offers to attract the right behavior — a comeback credit on their next full-price visit is very different from a deep discount that attracts the wrong crowd.
My clients are older — will they actually respond to a text? +
Older demographics are actually among the most responsive to SMS — they tend to read every message they receive, unlike younger users who are flooded with notifications. Pew Research consistently shows that adults 50+ have very high SMS open rates. The key is the message itself: clear, personal, not salesy. "Hi Linda, we haven't seen you in a while — here's a $50 credit toward your next visit" works across every age group because it doesn't feel like marketing. It feels like someone remembered them.
What's the minimum contract length? +
We ask for a 90-day initial commitment. Reactivation campaigns build momentum over three months — the first month warms the list, the second identifies the responsive segment, and the third is typically where ROI peaks. After 90 days it's month-to-month.
Can I see what the SMS and voucher look like before it goes out? +
Yes. Every month we send you a preview of the voucher and SMS copy for approval before anything launches. You have full visibility into what your clients receive before they receive it.
Get Started

Your lapsed clients
are waiting to come back

The list is already there. The revenue is already yours. All you need is the system to go get it.

Takes 2 minutes. We'll respond within one business day with the math for your specific situation. No commitment required.